Five Elements A Company Into Market Research Analysis

Our office is located at A 357, Pocket A in Sarita Vihar, New Delhi. We do market research and analysis, which basically means we spend a lot of time looking at screens and talking to people. Sarita Vihar is a bit more laid back than other parts of Delhi, but it still has its busy moments. The office is tucked away in a residential pocket, so it’s relatively quiet compared to the main roads. Inside, there are desks piled with reports and notes. We aren't big on fancy office furniture; we just use what works. Most of our day is spent making sense of data or making phone calls to figure out what people are thinking about different products. It’s a lot of sitting and thinking, interspersed with quick coffee breaks. Sometimes we all get together around a table to argue about what a specific trend means. It isn't always glamorous work, and there are days when the numbers just don't seem to add up at first. We just keep at it until they do. The people who work here live all over the city, so there’s always talk about the metro or the traffic during lunch. We try to keep things simple and focused. It’s just a group of us working through projects one by one in this little corner of Sarita Vihar.