Aeou Fashion

Aeou Fashion is tucked away at D-2, No. 37, on Friday Market Lane in Neb Sarai, near Saket. This area gets incredibly crowded, especially when the market is in full swing. We are mostly into making and selling clothes. It’s a small operation. We have a few sewing machines and a cutting table that takes up most of the room. There are always scraps of fabric on the floor, no matter how much we sweep. We don't have a fancy showroom. If you come by, you’ll see us working on the latest batch of shirts or suits. We get our fabrics from different suppliers and try to make things that people in the neighborhood would actually want to wear. It’s a bit chaotic sometimes because space is tight. We don't have a big marketing team or a social media manager. We just hang some of our better pieces near the door so people can see them as they walk down the lane. Some days are slow and we just sit and talk, other days we are working late into the night to finish an order. It’s just how it is in the garment trade. We aren't trying to be a big brand. We just want to make decent clothes that fit well. It's practical work that keeps us busy every day in Neb Sarai.