Pranav Fashion

You can find us at G-38 in Lajpat Nagar 1st. It’s a well-known area and we’ve been here for a bit. We call the business Pranav Fashion. Inside the shop, we have racks of clothes and some mirrors for people to see how things look on them. It’s a small shop, not one of those huge outlets you see in the malls. We spend a lot of time arranging the clothes so they look decent on the hangers. People come in from the street, especially on weekends when the whole market gets busy. We don’t have a huge team, just a couple of us helping out every day. We deal with various types of clothing for men and women. Sometimes we have to do small alterations if something doesn't fit quite right. It’s a lot of folding and re-folding because customers like to move things around while they browse. The lighting in the shop is okay, but we could probably use a few more bulbs near the back. Lajpat Nagar is always full of energy, and we just fit into the local mix. We open the shop in the morning and stay until the late evening hours. It’s a routine that we’ve gotten used to over the years. We don’t do any big advertising. People just see the sign and walk in. We try to keep things simple.