About Tulika Apparels – Fashion & Trends in New Delhi
You can find us at Jwala Heri Market in Paschim Vihar. We are in unit NG-204. If you know the market, you know it is always packed with people looking for good deals. We have been here for a bit now, focusing on various types of apparel. It’s a lively spot to work in. There is always music playing from some other shop and people walking by. Our shop isn't very large, so we have to use every bit of wall space to show what we have. It gets a bit cluttered during the festival seasons when we have more stock than usual. We don't have a team of fancy designers. It is mostly us looking at what people like and trying to get it made. The lighting inside is just regular tube lights and the floor is simple tile. We spend a lot of time talking to customers and showing them different colors and patterns. It is a lot of standing around and then sudden bursts of being very busy. We try to keep our prices fair so people keep coming back to see what is new. It’s a regular retail and production life. Sometimes the rain makes the market a bit messy, but that is just part of being in Paschim Vihar. We just open the shop every morning and see what the day brings. It’s a good community to be a part of. We usually go for a snack at the corner stall during our break.
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