Neuluk Apparels Llp

Our place is at D-15 in Ashoka Niketan, which is over in the Shahdara area of East Delhi. It’s a fairly busy part of the city, and our building is just a regular house that we’ve converted for our business needs. Neuluk Apparels is what we do here. We use the space to manage everything from getting the raw materials to seeing the final clothes ready for sale. It’s not a very big building, so we have to be quite clever about how we use the rooms. One room is for the computers and paperwork, and the others are mostly filled with racks and boxes. Sometimes it feels like we are living in a sea of fabric. We don't have a professional cleaning crew or a fancy lobby. We usually just tidy up ourselves at the end of the day. The street outside can get pretty jammed with scooters and delivery vans, especially in the afternoons. We’ve grown used to the noise and the general hustle of East Delhi. We aren't a big corporation with hundreds of employees. We are just a small team of people who like working with clothes. Sometimes things get a bit disorganized when we have a lot of work coming in at once, but we always manage to sort it out somehow. We don't spend money on marketing or any loud promotions. We just hope that if we do a decent job, people will keep coming back to us. That’s about it for our story and how we run things here.