About Konark Apparrel Export – Fashion & Trends in New Delhi
We run our business out of number 149 in Vikas Kunj, which is a fairly quiet area within Vikas Puri. Konark Apparrel Export is basically just a small team of people working out of this space every day. We have the sewing machines running from early morning until late in the afternoon. The rhythmic sound of the needles becomes like background music after you’ve been here a few hours. We handle many different types of fabrics, so there are always small scraps and threads on the floor that need to be swept up at the end of the day. We are definitely not a giant factory with hundreds of workers. It is more like a small family setup where everyone knows exactly what they are supposed to be doing. My aunt used to help us with all the final finishing work, and now we have a couple of local people who come in to help out daily. We spend a lot of our time looking over patterns and making sure the fabric is cut to the right size. The natural light in this building is actually quite good in the mornings, which really helps with the detailed stitching work. Sometimes the electricity goes out for an hour or so, and we just sit outside on the steps and talk until the power comes back on. We don’t have a marketing department or anything like that. We just make the clothes, pack them up, and ship them to the customers.
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