Country Kraft

Country Kraft is based at M- 9 in Greater Kailash. We are located near the Tata Motors showroom, which is a good landmark if you are trying to find the shop. This part of GK can get quite busy with shoppers and cars. Inside our place, it’s a bit more relaxed. We have various kraft items and handmade goods scattered around. It isn't a minimalist boutique; it’s more like a collection of things we have put together over time. The shelves are wooden and sometimes a bit dusty. We spend our time talking to people who appreciate things that aren't mass-produced in a big factory. We don't have a big corporate structure or a bunch of managers. It's just a few of us who enjoy working with these types of products. Sometimes we are busy unpacking new arrivals and other times we are just chatting with the neighbors. The shop has a specific feel to it, a bit old-fashioned perhaps. We don't use any marketing tricks to get people inside. If someone likes what they see in the window, they come in. We’ve been at M- 9 for a while and have seen the neighborhood change quite a bit. But we just keep doing what we do. It’s a small, local business and we are happy with that.