Snow Pearl is located up on the 2nd floor of the Raghuleela Mall in the Poisar area. We are specifically at Shop No. 167. If you have ever been inside this mall, you know it can be a bit of a long walk to find specific shops because of the layout, but we are tucked in there on the second level. Being in a mall is a lot different from being out on a regular street. There is always air conditioning running, which is very nice during the summer, but you kind of lose track of whether it is sunny or raining outside. Our shop is not the biggest one in Raghuleela, but we try to make the most of the space we have. We have our displays set up and we spend our days talking to people who wander in while they are out doing their shopping. It is a lot of standing around and waiting sometimes, then a sudden rush of customers all at once. We do not have a fancy website or a big marketing plan to get people in. We just open up the shutters in the morning and wait to see who comes by. It is a very simple and direct way to run a small business. We like being in Poisar because it is a busy area and there is always something going on. Sometimes the mall gets really loud with events, but we stay in our shop.
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