Choice Diamond

Choice Diamond is situated at 1108 Panchratna at the Opera House. If you work in the diamond industry, you definitely know the Panchratna building. It’s one of the main hubs here. Our office is up on the 11th floor. It’s a small space, mostly filled with desks and a few safes. We spend our whole day looking at diamonds through loupes. The lighting has to be just right, so we have specific lamps everywhere. The building is always buzzing with brokers and traders moving between floors. It can be quite a wait for the elevators sometimes. We’ve been in this spot for several years now. It’s a professional environment, but it’s also very local. Everyone knows everyone else in this building. We don't do any advertising. People come to us because they know where we are and what we do. We have some tea, look at some stones, and talk about the market. It’s a very specific kind of life working in Opera House. The view from the 11th floor is mostly other buildings and the busy streets below. We keep things pretty simple in the office. No fancy furniture, just what we need to get the job done. It’s a lot of paperwork and careful inspection. We just try to keep up with the daily flow of the market and stay consistent with our work here at 1108.