Noori Selection

Noori Selection is over at Fort Rashmi Avenue Thakur Complex 238/318. It’s a specific spot in a big complex, so sometimes people have to look twice to find the right door. Once you’re inside, it’s a whole different world of fabrics and colors. We’ve got stacks of items reaching almost to the ceiling. It’s not the most organized looking place if you’re used to malls, but we know exactly where everything is. My brother and I run the floor, and we’re usually busy helping someone match a color or find the right size. The lighting is okay, but we often take things to the doorway to show how they look in real sunlight. That’s just a trick of the trade. We’ve been in the Thakur Complex for a good while, seeing the shops around us change owners every few years. We stay because we like the rhythm here. The mornings are quiet, giving us time to restock and drink some tea. By the afternoon, it’s a lot of talking and showing our latest arrivals. We don’t do big advertising or anything like that. Word of mouth from the ladies in the neighborhood is usually enough to keep us going. It’s a honest way to earn a living, surrounded by good materials and local people. We just keep our heads down and do the work every day.