New Alliance Dye Chem Private Limited

We are located in Vile Parle East, which is a really busy and traditional part of Mumbai. Our office, New Alliance Dye Chem Private Limited, is in Ramkrishna Niwas on Prarthana Samaj Road. It's a regular building, not one of those glass towers you see in the newer business districts. We’ve been here at No. 2 for years. Being in Vile Parle is helpful because it’s close to the station and easy for people to get to. We deal with dyes and chemicals, mostly handling the sales and the documentation side of things. It’s a small team, and we all know each other well. The street outside is always full of people and cars, but inside it’s fairly quiet so we can concentrate. We don't use much fancy jargon here. We just talk about what needs to be shipped and who needs what. Our desks are usually piled with folders and samples. It’s the kind of place where you can just walk in and talk to whoever is available. We don’t have a big corporate structure. If something needs fixing, we just fix it. The building has that old Mumbai feel, which we actually like quite a bit. It’s where we’ve built our connections over the years. We focus on getting the orders right and making sure the labels are correct before anything leaves. It's a lot of manual checking and double-checking to make sure no mistakes slip through. That is basically our whole day here.