Nishly Fashion House

Nishly Fashion House is situated at Plot No. 27 on the ground floor of Saurashtra Society. We are right on Gulmohar Road, which is quite close to the Juhu Circle in Vile Parle West. It’s a very busy part of the city, so there is always something going on outside. Being on the ground floor makes it easy for people to just walk in off the street. The space isn't huge, but we have managed to fit a lot of fashion pieces inside. We spend a lot of time organizing the racks and making sure the shop looks decent, though it can get messy when we are busy. It’s a local business, so we don't have any big corporate rules. We just come in, open the shutters, and start the day. Sometimes we have tea while we wait for the morning rush to start. Juhu Circle is always a landmark for people trying to find us. The society itself is a nice place to be based. We see a lot of people from the nearby apartments. It’s a lot of work keeping up with what people want to wear, but we manage. We aren't trying to be fancy; we just want to have good clothes available for whoever comes through the door. Most days involve a lot of steaming clothes and chatting with the neighbors who drop by. We’ve been in Vile Parle West for a while now and we like the vibe of this area.