About Naughty By Nature – Fashion & Trends in Mumbai
Our place is up in 501/b Prem Ghar on 28th Road in Bandra West. If you know Bandra, you know how hectic the streets can get, especially around here. It’s a residential building mostly, so it doesn’t feel like a big office at all. We basically work out of this space and it’s usually filled with bags, samples, and bits of paper everywhere. Sometimes the elevator in the building acts up, and we have to walk up, but you get used to that after a while. Living and working in Bandra means there’s always noise outside from the rickshaws and people walking to the market. We spend a lot of our time just sitting around the main table sorting through things. It’s a bit cramped when everyone is here at once, but we make it work somehow. We started this because we wanted to do something ourselves, and this room in Prem Ghar was where we could afford to set up. There isn’t a big sign outside or anything like that. People who need to find us usually just give a call when they’re at the gate. It feels more like a home than a business most days, which suits us just fine. We have tea together in the afternoon and then get back to packing orders or checking the new stock that came in. It’s a small operation, but it keeps us busy from morning till late.
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