Fashion Ora

Fashion Ora is tucked away in Evershine Nagar over in Malad West. It’s a busy part of town, always something going on outside the door. We’ve been here for a while, and the shop has become a bit like a second home. The walls are covered in racks, and we try to squeeze in as much as we can without making it impossible to walk around. It’s not a polished showroom. You might see a stack of invoices on the desk or a stray tape measure on the floor. That’s just because we are actually working here. We don’t have a cleaning crew that comes in at night; we just sweep up ourselves before we head home. My cousin helps me out on the weekends when it gets a bit more crowded. We chose Malad because it’s where we grew up and we know the streets well. We don’t do fancy promotions or send out a lot of emails. Most of our regulars just know when we get new stuff in because they walk past every day on their way to the station. It’s a simple way to run a business. We don’t have big meetings or long-term plans. We just take it one day at a time and try to keep the shelves stocked with things people actually want to wear. It is a good way to live.