Exotic Inc.

You can find Exotic Inc. over at Shop No. 1 in the Kashmiri Manzil building, which is at 167 Jb Shah Marg. It’s a busy street, and our shop is right in the middle of all that activity. We’ve been here for a while, and we’ve seen the neighborhood change quite a bit. Our space is mostly taken up by stock and the counter where we handle the day-to-day business. It’s not a huge place, but we make the most of every square inch. The stock includes all sorts of items, mostly focusing on what our customers in the area are looking for. There isn't a lot of room for fluff or fancy displays. We just keep things organized as best as we can. Usually, there’s a couple of us here to help out anyone who walks in or to handle the deliveries that come through the back. The building itself has a lot of history, and you can feel that when you’re inside. Big advertising campaigns aren't really our thing. Most people know we are here because they walk past us every day or they’ve heard about us from a neighbor. It’s a very grounded way to run a business. We just show up, open the shutters, and get to work. It’s about being consistent and handling the orders as they come in. That’s how we’ve always done it at Jb Shah Marg.