Jinal Electronics is down at 1/A on Dr. Babasaheb Ambedkar Road in Parel. This area has changed a lot over the years with all the new towers, but we’ve stayed pretty much the same. Our shop is one of those places where you might find something you can't find in the big malls. We have heaps of electronic parts, some new and some that have been sitting in drawers for years. It’s not the cleanest looking place, and there is usually a bit of dust on the top shelves, but we know our inventory. Most of the time, it’s just one or two of us here testing components or talking to someone about a repair. We don't use any fancy sales talk. If something is worth fixing, we tell you. If it’s junk, we tell you that too. People around Parel seem to appreciate that we don't try to make things sound better than they are. The noise from the main road is constant, but you get used to it after a few years. We drink our tea, chat with the delivery guys, and keep the lights on until late. It isn’t a glamorous job, but it’s what we know. We aren't trying to be the biggest shop in Mumbai, just a reliable one that’s there when you need a specific part or a quick fix.
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