Channel

Our shop, Channel, is right on Dr Ambedkar Road in Chembur West, specifically at 41400. It’s easy to find if you know the landmark, although the traffic can be a nightmare in the afternoons. We’ve been here for a good while now, watching the neighborhood change around us as new buildings go up. It gets pretty dusty with all the cars and trucks going by, but that’s just how it is in this part of town. We handle a bit of everything here in terms of stock. Most of the time it’s just us organizing things on the shelves and talking to the regulars who stop by to see what’s new or to just escape the heat for a minute. It’s not a big operation. We don’t have a floor manager or anyone walking around in a suit. Usually, it is just one or two of us behind the counter or moving boxes in the back. The space isn't huge, so we have to keep things pretty tidy or we’d run out of room to walk fast. We open up in the morning and stay until the evening rush starts to die down. It’s a simple living. We know most of the neighbors by name now, which makes the days go by faster. If you’re walking down Dr Ambedkar Road, you’ll see our door. We don't do much advertising because people around here just know where we are. It’s a practical way to run things. We stay busy enough to keep going.