If you're driving along the Sion Trombay Road near Suman Nagar, you'll find Cell Zone. It’s a busy spot in Chembur because of all the traffic that goes by. We get a lot of people who are just passing through and need something for their phone. Maybe a charger or a quick repair while they’re on their way to work. The shop is built for function, not for looks. We have everything laid out so we can find it quickly. It’s not the quietest place to work because of the trucks and buses outside, but we don't really notice it anymore. We’ve been here for a long time, so we’ve seen the road change and get wider. Our team is small, just a couple of us who know how to handle the tools. We don't have a corporate handbook or a list of rules. We just treat people fairly and do the job they pay us for. Sometimes we have a lot of work and the bench is full of phones. Other times, it’s quiet and we just sit and watch the cars go by. We don’t spend money on advertising. The location does that for us. Most people come in because we are convenient. We try to be direct about what a repair will cost and how long it will take. It’s a no-nonsense kind of place. We’re just here to provide a basic service to the people in Chembur.
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