You can find Cell World over at Matunga Road No 4A in the GIDC Kathwada area, specifically at 11/357. Being in an industrial zone like GIDC means we get a lot of workers and staff from the nearby factories coming in during their lunch breaks or after their shifts end. They usually need a quick recharge, a new screen guard, or maybe a budget phone that can handle a bit of rough use. The shop itself is quite functional. We have glass counters filled with different models and a back area where we do some basic soldering and cleaning. It can get a bit dusty because of the industrial surroundings, so we are always wiping down the displays. We don't spend money on fancy marketing or big signs; people just know we are here by word of mouth. Sometimes the power goes out in the area and we have to sit in the dark for a bit, chatting with whoever is in the shop at the time. It is a very down-to-earth place. We aren't trying to be the biggest store in the city, just a reliable spot for the people working in Kathwada. The days go by fast when there is a steady stream of customers. We close up once the sun goes down and the factory gates start to shut for the night. It’s a decent living and we enjoy the people we meet here.
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