Aayu Jewels Llp

We are over at Ganpat Bhuvan, right on Morvi X Lane. If you know where Chowpatty is, we’re just opposite that. It’s a great spot because you can smell the sea air sometimes, though mostly it’s just the smell of the street food. Aayu Jewels is a small operation we run out of the G1 unit. We aren't a big chain with stores in every mall. It’s just this one place. We spend a lot of time sitting at the wooden table in the back, checking over pieces or talking to the people who drop in. Mumbai is a busy city, but our lane is a little tucked away from the main chaos. We don’t have a lot of fancy displays with bright lights. We prefer keeping things a bit more low-key. Some days it’s just me and the accounts guy, drinking tea and waiting for the afternoon rush. We like it that way. It’s practical and we don’t have to answer to a big board of directors. If we want to close early because it’s raining too hard, we just do. Most of our customers are locals who have been living in the area for decades. They know where we are and they know we don’t do all that corporate talk. We just focus on the jewellery and keeping the shop running.