Heelcera Tiles Pvt. Ltd.

You can find Heelcera Tiles Pvt. Ltd. over on Lakhdhirpur Road, right across from the Metroworld site. It’s a busy area for this kind of business. The 8-A NH is just a stone's throw away, which makes getting the heavy loads out much easier for the drivers. The yard is usually full of crates. We spend a lot of time moving things around to make space for new arrivals. It’s not the quietest place to work because of the constant traffic and the loaders, but we’ve gotten used to the noise over the years. We mostly deal with vitrified tiles here. They are heavy and take some effort to move. We don’t have a lot of decorations in the office; it’s mostly just desks, some old samples, and a lot of paperwork. When someone walks in, they are usually looking for something specific for a bathroom or a kitchen. We don’t try to push anything on them. We just point to the stacks and let them look. Sometimes we sit down and have a glass of water while we talk about the sizes. It feels more like a workshop than a store. We don't have a marketing guy or anyone to write fancy stuff for us. We just know tiles and how to get them from point A to point B without breaking too many. It’s simple work, but it keeps the lights on and the families fed. We stay open pretty late most days if there are trucks waiting.