About Maheshwari Tradelink – Agriculture & Farming in Ludhiana
We’ve got our office set up on the Khanna Hosur Main Road, right where all the big transport routes meet. Maheshwari Tradelink isn’t a huge corporation or anything; it’s just a few of us working out of a small room filled with files and old computer monitors. We act as a middleman for a lot of different goods, so our phones are pretty much ringing from dawn until dusk. It gets very loud with the traffic outside, so we usually have to keep the door shut, which makes the room a bit stuffy. I handle the logistics part, which mostly means I spend my day arguing with drivers or trying to track down where a shipment has gone. It’s a lot of stress and there isn't much glory in it, but it’s what we know how to do. We don’t have a fancy website or any marketing materials to show people. Most of our business comes from long-term contacts we’ve built up over the years. The floor is covered in old linoleum that’s peeling at the edges, and the tea we drink is usually cold by the time we get to it. We don't have a mission statement or anything like that. We just try to make sure the goods get from one place to another without too many headaches. It’s a plain, honest business on a busy road. We just keep things moving as best as we can.
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