Jatinder Singh Bricks

You can find Jatinder Singh Bricks at Plot No. 16 on Sureswar Road. We are right by the National Highway, which makes it very easy for people to spot us. There is an HDFC Bank and an ATM nearby, so that is usually how we tell people to find our location. It’s a noisy spot because of all the trucks and cars zooming by on the highway, but we have gotten used to it. We spend most of our time out in the open, managing the brick stacks and talking to drivers. It’s a straightforward business. We make bricks and people buy them. We don't spend money on brochures or fancy signs. Most of our customers come from word of mouth or they just see us while driving past. The work is physically demanding and we are usually tired by sunset. We’ve had this plot for years and it’s become a bit of a landmark for locals who need building supplies. Sometimes we run out of stock when a big project starts nearby, and we just have to tell folks to wait a few days. We don't try to be anything we aren't. We are just local workers putting in the time. Being near the bank is handy for us too. We just keep things moving and try to stay out of the dust as much as possible. It is a busy life here on Sureswar Road.