Utsarg Farmer Producer Company Limited

Utsarg Farmer Producer Company Limited is based out of Village Devari Rukhara. It sits right on the edge of Lucknow and Sitapur, which gives us a good reach into both areas. We operate from the home of Virendra Vikram Singh. Working from a village house means we are always close to the fields and the people who actually do the heavy lifting in agriculture. Life here moves at a different pace than it does in the city. We don't have fancy office furniture or a reception desk. Instead, we have a few chairs under a shade where we sit and talk about the crops and the season. The roads to Devari Rukhara can be a bit dusty, but it is a beautiful part of the country. We spend our days meeting with farmers and discussing how to get the best out of their land. It is a lot of local talk, mostly in Hindi, about seeds, rain, and the local market. Since we are a farmer producer company, our focus is always on the guys on the ground. We have a lot of paperwork to keep track of, but we prefer being outside. It is just a small group of us trying to make things better for the community. We don't have any grand slogans. We just show up every day, drink some tea with the neighbors, and try to solve the problems that come up with the harvest or the distribution.