About Rathana Agro Producer Company Limited – Agriculture & Farming in Jodhpur
Our operations are based in Gram Rathana, at Karulal ji’s place. It’s a local agro producer company that we started to help organize things around the village. Rathana is the kind of place where you know everyone’s name and what they are growing this season. We aren't a big corporation with people in suits. Most of the time, we are wearing our work clothes and thinking about the next rain. Karulal ji is well known here, so using his place as our base made sense for everyone. We deal with all sorts of agricultural products that come out of these fields. It can be quite a headache trying to manage the transport and the sales, but we are learning as we go. The office is just a simple space where we can get away from the sun for a bit and handle the records. We don't use any fancy talk or marketing tricks. We just tell it like it is. If the crop is good, we are happy. If it’s a bad year, we huddle up and figure out how to get through it. It’s a lot of physical labor and worrying about the sky, but it’s the life we chose. We just want to keep the farming tradition going in Rathana while making it a bit easier on the producers. There's always something to do, whether it's fixing a fence or checking the seeds. It takes time to get everything right.
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