Ritesh Colour Chem Industries

Our factory is located at H-221-A in the Jhotwara Industrial Area, specifically the Sarna Dungar part. It’s a bit out of the way, but it suits what we do. We work with color chemicals, so things can get pretty vibrant around here. There’s often dust from the pigments in the air, so we have to be careful about cleaning up at the end of the shift. We’ve been here for several years now. The building is a simple concrete structure that gets pretty hot in the summer months. We spend our days blending colors and making sure the shades match what the customers asked for. It’s a lot of trial and error sometimes. We don't have a marketing department; we just rely on how the colors we send out actually work for people. The road to the industrial area isn't always the smoothest, but we've gotten used to the bumps. Most of our neighbors are also in manufacturing, so there's a shared sense of hard work among everyone. We have a small office tucked away in the corner where we handle the bills and the phone calls. It’s a lot of manual labor, moving sacks of materials and operating the mixers. We don't promise anything we can't do. We just take the orders, mix the colors, and get them shipped out. It’s a basic business model that has worked for us so far. We are just regular people doing a regular job in Jhotwara, making sure the colors are just right.