Parzada Fashions India Private Limited

You can find us at F No. 83 in the Lilac block of L&T Serene County. This is right in Telecom Nagar, Gachi Bowli. It’s a huge complex, so people sometimes get lost trying to find our specific block. Parzada Fashions India Private Limited is run from here. Gachi Bowli is full of IT companies and big glass buildings, but we are just doing our fashion thing in a residential flat. It’s quieter this way. We have a few desks and a lot of clothes hanging on portable racks. The commute to Gachi Bowli is pretty bad these days with all the construction and the flyover work, so we try to start early. We aren't some big international brand with hundreds of employees. We are just a small group of people who like clothes. We spend our afternoons packing orders and responding to emails. Sometimes the delivery guys have trouble getting through the security gate, which is a bit of a pain for everyone. We don't have any corporate goals or anything like that. We just want to keep the business running smoothly and maybe grow a little bit next year. The view from the balcony is mostly other apartment blocks and the L&T Infocity area. It’s a very modern part of Hyderabad, but our work is very hands-on. We do our own photography for the items sometimes right there in the living room when the light is good. It’s a very DIY kind of setup that works for us.