Ethique Chic Apparel Private Limited

You can find Ethique Chic Apparel Private Limited over at Plot No 256 in Christian Colony. We chose this part of Hyderabad-Rangareddi because it felt like a good place to set up our little shop. It’s a residential-feeling area, so it’s not as crazy as the main city markets. We work on all kinds of apparel here. Usually, the table is covered in scraps of fabric and measuring tapes. It’s a bit messy at times, but that’s just how we work. We aren't some big factory with thousands of workers. It’s just us. We spend a lot of time talking to the local suppliers and trying to get things just right. Sometimes things go wrong, like a dye job doesn't come out the color we expected, and we have to start over. That is just part of the job. The neighbors in Christian Colony are nice and they usually know where Plot 256 is if you get turned around in the 500070 zip code area. We don't have a glossy brochure or a big marketing team. We just have our work. It’s a simple life, mostly spent checking seams and packing boxes. We have been at this for a bit now and we have learned a lot along the way. Mostly we have learned that if you do honest work, people notice. We stay busy and we like it that way because it keeps us focused on the clothes.