Biba Fashion Store

You will find the Biba Fashion Store on the ground floor of Azeem Towers. We are located at Hno: 10-1-891/B in the Khairtabad area. It’s a pretty good spot because a lot of people walk by on their way to other things. Inside, we have racks of clothes that we spend a lot of time steaming and hanging up. It’s a lot of folding and re-folding because people like to see everything and touch the fabrics. We are part of the Geetha Shahani setup here. The shop isn't massive, but we pack a lot into it. Sometimes it gets a bit crowded on the weekends when families come in together to look at the new arrivals. We don't have those fancy automated systems for everything; we still use a basic till and check the tags by hand. We like talking to the ladies who come in looking for something for a wedding or just a nice outfit for work. We’ve seen the same faces for years now. The floor can get a bit scuffed from all the foot traffic, so we are always mopping in the mornings before we open. It’s a simple retail life. We aren't fashion experts who look down on people; we just help them find a size that fits. When it’s slow, we sit near the door and watch the traffic go by on the street. It’s a steady job and we like the people we work with in the building. It just feels like a normal day at the store.