Alatrend

Alatrend is tucked away at 8-2-693/2/4 and 5 on Road No. 12 in Mithila Nagar Colony, Banjara Hills. It’s a nice enough spot, though finding the exact building can be a little tricky if you’re not used to how the roads are numbered around here. We work on a bit of everything related to style and trends, but we do it in our own way without much fuss. The office is usually full of samples, sketches, and fabrics scattered across the tables. It’s not perfectly tidy, but that’s how we work best. Banjara Hills is a busy area with a lot of fashion stuff going on, so being in Mithila Nagar Colony keeps us right in the middle of it. We don't have a big receptionist or a polished waiting room. People usually just find us and walk in to see what we’re working on. We spend our days looking at what’s popular and trying to figure out what people might want to wear next. It involves a lot of trial and error, honestly. Some ideas work out great and others we just end up throwing in the bin. We’re just a small group of people who enjoy the creative side of things and don’t mind the long hours it takes to get something right. It’s a practical approach to a creative job, and being here on Road No. 12 suits us just fine. We just take it one day at a time.