Jhinukagri Farmers Producer Companylimited

You can find us over at Paritosh Sarkar’s place in Rashidanga Gokuler Kuthi. We are located in the Newtown area of Coochbehar. We are a farmers producer company, which basically means a bunch of us locals got together to handle our agricultural work as a unit. In this part of Koch Bihar, things are pretty traditional. We aren't a corporate giant with a bunch of rules. We are more about the community and the land we work on. Our office is just a simple room where we keep our books and talk about the crops. The Newtown area is growing, but we still feel very much connected to the rural roots of the district. We don't spend money on fancy advertisements or marketing slogans. We just want to make sure that the people growing the food are the ones making the decisions. Sometimes we disagree on things and meetings can go on a bit long, but we always figure it out. It’s a very human way of working. No one here wears a suit or gives big presentations. We just wear our regular clothes and talk about what matters to our families. It’s a quiet, practical life in Rashidanga, and we are just trying to keep the farm business moving forward without too much fuss. It is about the people and the local soil at the end of the day.