Alok Fashions

Alok Fashions is out at Plot Number 8 in New Palam Vihar. We are near the Bajghera area. It’s a bit different out here compared to the middle of the city. There is more space but also a lot of dust from the roads. Our shop is on a plot where we have enough room to store our goods. We focus on basic clothing and everyday wear for the people living nearby. The routine is pretty much the same every day. We open up, sweep the front, and start looking at what needs to be restocked. We don't have a big marketing team. It is just a few of us making sure the clothes are hung up straight and the prices are right. Sometimes people from the neighborhood just stop by to chat for a bit about the local news. It’s a quiet life for the most part, except when the delivery trucks arrive. Then we have to move fast to get everything inside before it gets too hot. We deal with a lot of cotton fabrics and simple designs that people like. The building is simple and functional. We don't spend money on fancy signs or advertisements. We just rely on people knowing where we are. It is a local shop for local people, and we are happy staying right here in New Palam Vihar. We just work hard and go home.