Catalyst Beverages Private Limited

Flat No 304, E21/22 in Madhu Vihar is where our beverage business operates. It is located in Gali No 25 of the IP Extension area in East Delhi. The building is a typical Delhi apartment structure where some units have been turned into workspaces. We have our stock of beverages stored wherever we can find room, and our main office area is just a couple of desks and some chairs. Being on the third floor means we are constantly moving boxes up and down, which keeps us active if nothing else. Madhu Vihar is a very tight-knit neighborhood with narrow lanes and lots of small shops. You can hear the sounds of the local market from our balcony. We deal with a lot of different drinks and liquids, so we have to be careful about spills and keeping things cool during the Delhi summers. It’s a modest setup, nothing like those big corporate beverage companies you see on TV. We just handle our local distribution and keep an eye on our small fleet of delivery bikes. Most of our day is spent on the phone or checking the stock levels in the back room. It’s a bit of a squeeze when we get busy, but it’s our home base and we make it work. Every day is different depending on what orders come in, but the routine of the neighborhood stays pretty much the same.