Balaji Traders

Balaji Traders is based at H.No.211 on Gokul Road, right in Renuka Nagar. This is mostly a residential area that has slowly become more commercial over the years as more people moved in. Our house is actually where we do all our business from. It makes for a very long day because the work is always right there staring at you, even in the evenings when you want to rest. We trade in various types of goods, mostly things that the local shops in the area need to keep their shelves full. Our storage area in the back is a bit cramped, so we have to be very organized with how we stack the boxes. If we aren't careful, we can't find anything when a customer shows up. We spend a lot of our time on the phone talking to different suppliers and checking the daily prices. It isn't a very glamorous job. It’s mostly about keeping track of numbers and making sure the transport trucks arrive on time. Gokul Road can get quite noisy with the horns, but inside the small office, we just focus on the paperwork. We don't have a big staff here. It’s mostly just family members and one or two helpers who have been with us for ages. We know the other shopkeepers in Renuka Nagar very well. We often share a cup of tea and talk about the market. We don't have any grand plans to expand or move out.