Sudhir Traders

If you ever find yourself at the New Fruit Market in Azadpur, look for us at C-119. This place is the heart of the fruit trade and it never really sleeps. We get here when it's still dark out, usually around 3 or 4 in the morning. That’s when the trucks start arriving from all over the country. It’s a loud, messy, and very fast-moving environment. You have to be quick on your feet and even quicker with your decisions. We deal with all sorts of fruits, depending on what’s in season. Some days it’s apples, other times it’s mangoes or citrus. The air always smells like ripening fruit and diesel fumes from the trucks. Our office is really just a spot in the middle of the chaos where we keep our ledgers. We don't have time for fancy presentations or corporate talk. It’s all about the condition of the produce and the price we can get for it. You learn to judge a batch of fruit just by looking at it for a second. We’ve had the same people working here for years. We know the farmers and the other traders by their first names. It’s a hard way to earn a living with the long hours and the physical work, but it’s what we’ve always done. We don't pretend to be anything more than what we are—just regular traders trying to move fruit.