New India Sales is located at 1267 in the Bara Bazar area of Kashmere Gate. This is one of the oldest and busiest markets you’ll find. It’s a place where you have to watch your step because there are always people carrying heavy loads on their shoulders. Our shop is right in the thick of it. We sell a variety of mechanical parts, but mostly we are known for our stock of different items that people need for their vehicles or machines. The shop has been here for years, and the wooden counters are worn smooth from all the years of use. It’s not a quiet place to work. There’s a constant shout of vendors and the sound of handcarts on the pavement. We don't have a big marketing budget or a fancy storefront. Most of our customers are people who have been buying from us since my uncle or father was running things. We know most of them by name. Sometimes we don’t even have to ask what they need; we just see them coming and start reaching for the shelf. It’s a very traditional way of doing business. We have piles of paperwork on the desk and boxes stacked up in every available corner. It might look a bit disorganized, but we can find whatever you need in a couple of minutes. It’s just how things are done here in Bara Bazar.
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