Concepts Unlimited

Concepts Unlimited is based in Zakir Nagar, over in the Okhla area of New Delhi- 25. This part of the city is always buzzing with activity, and our office is right in the middle of that energy. The building we’re in is older, with high ceilings and some interesting cracks in the plaster that we’ve meant to fix for years. We have a lot of equipment spread out across the rooms because we’re always working on something new. It’s not the tidiest place, with cables running across the floor and sketches pinned to the walls. You can smell the food from the local dhabas nearby, especially during lunch hour, which makes everyone hungry earlier than they should be. Zakir Nagar has its own rhythm, and we’ve become a part of it over time. The traffic in the lanes can be tough, so we usually tell people to come by metro if they can. Inside, the atmosphere is pretty relaxed. We don't wear suits or anything like that. It’s more of a t-shirt and jeans kind of place. We spend a lot of time huddled around computer screens or arguing about where to put a specific piece of furniture. It’s a creative mess, really. We like the location because it’s authentic and feels real. There’s no corporate gloss here, just us working away in Okhla.