South India Trading Co./ Raj Rescue & Safety Equipments

Our business, South India Trading Co., which also goes by Raj Rescue & Safety Equipments, is located at 163 Broadway. Broadway is a very hectic street, always full of people and goods moving around. We have a lot of different safety items and gear tucked into the shop. It’s not a huge place, so we have to use every bit of space we have, even up to the ceiling. Working on Broadway means you are always in the middle of the action. We don't have a big marketing department or anything like that. We just open the doors in the morning and see who needs help. Sometimes it gets a little disorganized when we are busy, but we find what people are looking for eventually. People know us as the place at 163 for rescue equipment and other supplies. It’s a straightforward operation. We don't use a lot of fancy words to describe what we do. We just supply what is needed. The building is old and has its quirks, like the squeaky door and the narrow aisles. But it’s home for the business. South India Trading Co. has been part of this street for a long time. We just keep our heads down and do the work. It’s a simple, busy life here on Broadway. We don't have a website or anything, just the shop on the street.