C Sitaraman & Co.

C Sitaraman & Co. has been a fixture on Royapettah High Road for a very long time. Our address can be a bit tricky because we have both New 73 and Old 37 on the building, but most people in Royapettah know exactly where we are. We specialize in books, particularly for professionals, and our shop is filled from floor to ceiling with them. It’s the kind of place where you can smell the paper as soon as you walk through the door. We don’t have fancy lighting or a modern layout; it’s more of a traditional setup where every inch of space is used for shelving. The traffic on Royapettah High Road is always moving, but inside it’s a bit more peaceful. We spend a lot of our day helping people find specific titles or organizing the new arrivals that come in by the boxload. Our staff has been around for years, so we’ve seen the neighborhood change quite a bit, even if we’ve stayed pretty much the same. We don’t do much in the way of promotional stuff because our reputation in the community is mostly built on word of mouth. It’s a quiet, steady business and we like it that way. We just keep our heads down and make sure we have the books people are looking for when they need them. It’s a simple way to run a company, and we plan to keep it that way for the foreseeable future.