Ayesha Fashion

Ayesha Fashion is sitting in the Industrial Area of Sector 21C. It’s a bit different from your typical high-street shop because we are surrounded by workshops and other small factories. We focus on fashion, and being in the industrial sector means we have a lot of room to move our stock around. The building is simple, nothing too modern, just a functional space where we keep our collections. Most of our work involves checking the garments and getting them ready. It can be quite loud in this area with all the machinery nearby, but we’ve gotten used to it over the years. We usually start the day early to get ahead of the heat. The office part is just a small desk with some ledgers and a computer that’s a bit slow. We don't have a marketing department; we just rely on people knowing where we are and what we do. It’s a hands-on business where we are always touching the fabrics and moving hangers. The parking outside can be a bit of a mess with all the trucks, but we manage. We aren’t trying to be the biggest name out there; we just want to do our job well and keep the business running smoothly. It’s a practical way to spend the day in Sector 21C. We close up around six and head home like everyone else, getting ready to do it again tomorrow.