About Shiva Gems & Jewels – Jewellery in Central Delhi
Shiva Gems & Jewels is located at No. 4218 in Jogiwara, which is right in the middle of Chandni Chowk. If you know the area, you know how packed and loud it can be. We are right in the thick of it. Our shop is quite old and the walls show it. We’ve got gems and various jewels tucked away in every drawer. It’s a small space, so we have to be careful not to trip over things. We spend most of our time dealing with the locals who need something for a special occasion. Chandni Chowk has a lot of energy and we’ve been part of it for a long time. We don't use any modern marketing tricks. We just put our sign out and open the doors. Sometimes it gets so busy in Jogiwara that you can hardly move, but we like the bustle. Our counters are worn down from years of use. We don't see any reason to replace them. They work just fine. We have a small staff and we all know each other's families. It’s that kind of place. We mostly use hand tools for our work. It’s slow but it’s the way we learned. We don't have a polished showroom. It’s more of a traditional workshop where business happens over a cup of tea. We just keep doing what we do, day in and day out, in this busy corner of the city.
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