Shah Alloys Ltd/ S.A.L Steel Ltd

Shah Alloys Ltd. and S.A.L Steel Ltd. share a space here at Pearl Apartment in the Satellite Road area. We are in unit E-503, right near the F.C.I Office Building and the Shyamal Cross Road. Satellite is a very popular part of Ahmedabad, so it is always lively around here. The office is tucked away on the fifth floor, giving us a bit of a view of the traffic below. We spend our days managing the steel side of the business along with the alloys. It is a lot to keep track of, but we’ve been doing it long enough that we have a rhythm. There are always people coming and going, from clerks to managers. We don't have any polished marketing slogans. We just talk about the price of steel and the timing of the next shipment. The office feels lived-in, with plenty of files and folders everywhere. It is a place of work, not a showroom. We grab tea from the stall downstairs and usually eat our tiffins at the desks. It is a very normal, everyday environment. We don’t try to pretend to be a giant global corporation. We are just a local company doing business in a busy part of town. Everyone here puts in their hours and helps out where they can. It is straightforward and practical. That is the way we like to keep things.