Icici Direct

Our setup for Icici Direct is over in Ahmedabad, specifically in the Kankaria area. We are located in Suflam Apartments, which is part of the Karnavati Society on Bhairavnath Road. It’s a pretty well-known part of town because of the lake nearby, so there’s always people moving around. Our office is at number 2, right in the apartment block. It’s not a big corporate center with a hundred floors. It’s much more modest than that. We spend our days dealing with the financial side of things, helping people who walk in with their accounts or questions about their investments. It gets quite busy, especially in the mornings when everyone is trying to get things sorted. The building itself is just a regular apartment complex, so it feels very local and unpretentious. We don’t have any polished marketing slogans hanging up. To be honest, we’re usually too busy with paperwork to worry about how the office looks. We have some chairs for people to wait in and some old fans that keep the air moving. It’s a very straightforward place to work. Being on Bhairavnath Road means we are easy to find, which is good for the folks in the neighborhood who need to see us. We just keep things moving, one day at a time, without any of the big corporate fuss you might expect from a name like this.