Rushabh Dyechem

Our place, Rushabh Dyechem, is located in the Guliwala Compound, which is right across from Torrent Power on Suez Farm Road in Behrampura. If you know Ahmedabad, you know this part of town is pretty industrial. The area stays busy with all the power infrastructure and the various chemical shops around here. We work with dyes and chemicals, so our workspace is often a bit colorful in the strangest ways. You might see a splash of red or blue on the floor where a bag was opened. It’s not a clean-room environment; it’s a place where we mix and move stuff around all day. The heat in Ahmedabad can be brutal, especially inside a compound like this during the summer, but we just keep the fans going and get on with it. We don't have a fancy website or a bunch of sales reps in suits. Most of the time, it's just us in our work clothes, checking the weight of different powders or talking to a driver about a delivery route. Being near the Suez Farm Road makes it easy to explain to people where we are. We just tell them to look for the Torrent Power building and we’re right across the way. We’ve been here long enough that most of the other business owners in the compound are like old friends. We share the same dusty roads and the same long afternoons. It is just the way things are in Behrampura.