Fashion Era

Fashion Era is situated at Y 12 in the D S I D C Complex. We are right across from the Parijat Apartment on the Outer Ring Road in Avtar Enclave. It’s a bit of an industrial-feeling area, which makes sense because we do a lot of our own production here. The Outer Ring Road is always humming with cars and trucks, so there’s never a quiet moment. We’ve been in this complex for a while now and we know the other businesses around us. Our space is filled with racks of clothes and sewing equipment. It’s not the kind of place where you’ll find fancy carpets or designer lighting. It’s a practical shop where we get things done. We focus on getting the garments right. People come to us from all over the Enclave and even further away because they know we are here every day. We don't have a big marketing department or any of that. We just show up, open the doors, and start working on whatever is on the list for that day. Sometimes the power goes out and we have to wait a bit, but we usually just take that time to have some lunch. It’s a very human way of doing things. We handle the fabrics, we do the stitching, and we talk to the customers who stop by. It’s just us doing what we know how to do in this little corner of the city.