Vipul Fashions

We are Vipul Fashions and we operate out of the basement in Sagar Shopping Centre. It’s right on Ring Road, so there is always a lot of movement outside. Being in the basement, it’s a bit quieter than the street level, which we actually like. We’ve got a lot of stock squeezed into our space. It’s mostly just us and the clothes. People come down to see what we have, and we spend our time showing them different things. We aren't big on decorations or anything. The walls are plain and the lighting is just what we need to see the colors properly. Ring Road is the heart of the shopping area here, so we are in a good spot even if we are downstairs. Sometimes the air gets a bit stuffy, but we have fans going. We don't have a fancy website or anything like that. We just rely on people knowing we are here. It’s a very basic way of running a business. We handle the clothes, talk to the buyers, and try to keep things organized. It’s a lot of work, but it keeps us busy. We are just a local shop doing our thing day by day without any big corporate talk. We've been here long enough to know how the crowds change with the seasons and the festivals.