Violet Fashion

Our shop, Violet Fashion, is down on the lower ground of Ashoka Tower, specifically units 219, 220, and 221. We’re right across from the Abhinandan Textile Market on Ring Road. It’s a very busy part of town, and there’s always a lot of noise and people moving about. We’ve got a lot of space, but it always seems to be full of racks and boxes. We spend most of our time trying to organize the latest stock or helping people find what they need. It’s not a fancy boutique with mood lighting. It’s a working shop where the floors get scuffed and the shelves are always being rearranged. We don’t have a polished marketing plan or a spokesperson. It’s just us and the clothes. Sometimes the air conditioning doesn’t work right, or we get a delivery that’s missing a few items. We just deal with those things as they come up. We aren't trying to be the biggest name on Ring Road. We just want to keep the shop running and make sure people get what they came for. Most of us have been working here for years, so we’ve seen the market change quite a bit. We don't use a lot of fancy words to describe what we do. We just sell clothes and try to be helpful when we can. It’s a busy life, but it keeps us on our toes. The traffic outside is almost constant, but you get used to it.