Incraft Fashion Venture Private Limited

Our setup at Incraft Fashion Venture is a bit different because we are located in an apartment building. Flat Number 15 on the third floor of Prabhatara Apartment is where we run everything. It’s on WR Paranjpye Road in Shivaji Nagar. It’s a bit of a climb if the lift is being serviced, which happens more often than we’d like. Working from a flat gives it a more personal feel, almost like a home office that grew too big. We have rooms dedicated to different parts of the fashion business. One room might be full of sketches and samples, while another has the computers and the paperwork. Shivaji Nagar is a central part of the city, so it’s easy for people to reach us, but it’s still a residential area at heart. You can hear the neighbors and the usual city sounds outside. We aren't a big factory with hundreds of workers. Instead, we are a small group of people trying to build something steady. We spend a lot of time on the phone with vendors and checking on our production units elsewhere. When you walk into our place, you’ll see piles of folders and fabric books everywhere. It’s a bit messy, but we know where everything is. We started this venture because we had a few good ideas and wanted a place of our own to try them out. It’s been an interesting journey so far.