Kraft Outdoor Media Private Limited

You can find us over at Dhiraj Sinha’s place, on the east side of Professor Colony in New Rampur. It’s in the Rajendra Nagar area of Patna. We’ve been doing outdoor media for a while now, and this is where we manage all the billboard and signage stuff. The office is tucked away in a mostly residential part of town, which is nice because it’s not as chaotic as the main market roads. We have a lot of maps and photos of sites pinned up on the walls. It’s where we sit down and figure out where the next big sign is going to go. There’s usually a few of us here arguing over which spot has the best visibility or looking at weather reports to see if we can get a crew out. It’s not a big corporate building, just a modest space that works for what we need. We drink a lot of chai and spend a lot of time talking to local vendors. Patna is a busy city, and the outdoor media business keeps us on our toes. Sometimes we’re out in the field more than we are in the office, but Professor Colony is our home base. We keep it pretty casual around here. No one wears a suit unless they really have to. We just want to make sure the signs are up and looking okay for our clients. It’s practical work and we enjoy the pace of it.