Choice Clothing

Choice Clothing is tucked away in the Power Apartment complex in Pitampura, Delhi. Our specific unit is Ad-63B. It’s not a huge warehouse or a high-street shop with bright lights. It’s more like a home-based business where we manage our clothing line. We deal with all sorts of garments. Some days we are looking at samples, and other days we are just packing boxes to be sent out. Living and working in a place like Pitampura means you’re always around people, which is good for a clothing business. You get to see what people are actually wearing on the street. We don't have a big flashy sign. Usually, people find us because they know someone who bought something from us before. We aren't trying to compete with the big international brands. We just make basic stuff that people can wear every day without thinking too much about it. It gets a bit messy with fabric scraps and boxes piling up near the door, but we try to keep it decent. My family helps out sometimes when things get really busy during the festival seasons. It’s a simple life. We spend a lot of time on the phone with suppliers or checking the quality of a new batch of shirts. It’s just us doing our best with the space we have in the apartment. Nothing fancy, just work.